You live and breathe yoga, but how do you become a yoga leader in your community? Before thinking about how to become a leader, you need to think about what it takes to create a community. While communities can develop by simply having a studio or teaching in the right location, it takes more than that to build a strong one. To be a great leader, the first step is to create a strong community.
Strong communities can be built from the gathering of people with similar values and ideals. While it may be possible to build a community simply by having a studio, a strong community takes a little more than that. It takes forming a group of yogis who are aligned with your own ideals and values, and that also share the same interests. A strong community will not only know about your values as their leader but also about each others. A strong community supports one another through good times and bad and acts as space for people to make those connections.
Ultimately, a strong community has a bond and will stick by each other at all times. If you manage to create a strong yoga community, you will automatically become the leader. If you’ve created this safe, happy place, you get to put on your yoga bra and lead it! In this article, we explore how to be a yoga leader in your community.
To form a community with your yoga students, you need to build relationships between them. This relationship can be started by one simple step: ask your students to introduce each other before you begin the class. Even though yoga focuses on connecting with our inner self, a little connection before class begins that engagement and transforms the mood. When the teacher knows the students well and the students know another, the roots for a strong community begin to form.
To stand out from the crowd, you need a catchy tagline. People want to know what you’re all about, the energy you bring to the table, and what you stand for. The best way to do this is by having a simple tagline that brands you as a yoga leader. For instance, if you’re a yogi that loves to travel, you may go for something like “The Travelling Yogi”.
If you know anything about marketing, you’ll understand the power of an email address. Email is the key to building a community that’s yours, instead of one that’s owned by a social media platform. This means that you won’t lose readers after an algorithm change or disappear completely if the platform goes bust. Once you’ve got your client’s emails, they’re all yours.
So, how do you collect email address and what should you do with them? If you run large yoga classes or workshops, you can collect emails via pencil and paper in your studio. However, with this method, you’ll need to type them into a list or email service provider to use them. This can be slightly annoying if you’re pushed for time.
If you have a website, the other way to collect emails is through an email service provider. An email service provider is a program that stores your email addresses and allows you to connect with your community. Today, it’s the number one way to grow an online community.
Yogis love yoga challenges. There’s something motivating about the word challenge. Essentially, you’re creating a step-by-step guide and gifting it to others. The best thing about a yoga challenge is that it works both online and in the studio!
If you’ve never heard of a yoga challenge, it basically means committing to practicing yoga every day for a certain duration. For instance, in a 21-day yoga challenge, you’ll need to practice yoga every day for 21 days straight. However, there’s usually more to it than just practicing an asana each day. There are often rules to follow to complete the challenge. If you manage it, you may receive a prize like a free yoga membership or some merchandise. If you’re stuck for ideas, use Google or social media for inspiration.
To become a yoga leader, social media is mandatory. Unfortunately, you need to do more than just create an Instagram account. Some of the best ways to form a community are using hashtags on Instagram, creating Facebook events and private Facebook groups.
This is where your tagline comes in. Whatever your tagline is, hashtag it under every one of your posts. This will help your community to find and interact with you. Use Facebook events to promote both online and in-studio workshops, challenges, or retreats. Create a private Facebook group for a sacred support space. This allows your community to talk to each other, rather than just you talking at them.
To be a yoga leader in your community, you need to collaborate with others. While it’s great to lead your own tribe, it’s equally as important to collaborate with similar individuals who can help elevate your way of thinking, personal skills, and your business. Partnering with local businesses like juice shops or clothing stores can help to get your name out there. This will bring your yoga community outside the studio and create a wider sense of connection.
So, there you have it – how to be a yoga leader in your community. To be a yoga leader, you need to create a strong community. Encourage students to connect and help each other to grow. If you want more engagement on social media, consider running a yoga challenge. At the end of the month, give away a free yoga bag to a lucky winner. This will help to get your name out there and encourage others to join your community. Once you’ve created your community, don’t forget to nourish it and help it grow. To be a strong yoga leader, you need to inspire your students both on and off the mat.